About JEi’S
Behind JEI'S is Letizia Denaro. Her talent exploded in Florence with the "Premio Nazionale Giovani Stilisti" (National Young Designers Award), but her vision has always remained the same: to create slow fashion, well-made, and far from the mass market. Today, JEI'S has its heart in Tuscany and travels the world with a selective distribution across four continents.
JEI'S is a knitwear collection that exclusively uses noble and natural yarns: 100% cashmere, 100% extra-fine merino, 100% cotton, and an innovative yarn extracted from liquorice root, all enhanced by exclusive graphic prints.
The Distinctive Feature: The DOUBLE USE concept. The prints are different on the front and the back. Each garment offers two faces, and every woman can choose which side to wear every day based on her outfit and her mood.
The vision of JEI'S translates into a solid productive and environmental ethic: a transparent supply chain, eco-sustainable processes, and the idea of a responsible luxury that respects both people and the planet.
Italian Printed Knitwear with Colour,
Movement and Luxury
In a moment where everything talks about Artificial Intelligence, JEI'S goes back to the essentials: to the simple things that make our hearts beat.
For the S/S 27 collection, the brand designs romantic prints inspired by grandmother's embroidery, enriched by handmade and crocheted applications of sweets and candies. Every detail is a fragment of memory: slow gestures, authentic materials, and that scent of home that brings us back to our most beautiful memories.
